Card-linked offer programs streamline a retailer’s ability to integrate online and in-store discounts, purchases, and rewards while improving convenience for shoppers. Rather than complex and clunky systems involving points, paper coupons, or non-transferable rewards, retailers can offer personalized rewards that program subscribers can redeem at the point-of-sale.
Besides convenience, card-linked programs also provide retailers with a plethora of data about their customers’ buying behaviors. For example, rewards can be based on past purchase history or targeted to customers in specific demographics, such as expecting mothers and parents with school-aged children.
Consumers have responded positively to card-linked programs. Noted research firm McKinsey reports that the number of retailers offering these types of programs will increase by 50 percent by the end of the year.